Tyson Introduces the Bonici® Brand― The Pizza Brand from Tyson Food Service

Tyson Introduces the Bonici® Brand― The Pizza Brand from Tyson Food Service

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Tyson Introduces the Bonici® Brand― The Pizza Brand from Tyson Food Service

A line of pizzeria products is now available all under one brand name—Bonici®—The Pizza Brand from Tyson Food Service.

The Bonici® brand represents a full-line portfolio of toppings, doughs and crusts, wings and other value-added products.

‘In this uncertain economy, we at Tyson Food Service are often reminded of the struggling economic times in which John Tyson founded our company. It was a time that demanded courage and investment—just like today,’ said Rodger Starnes, vice president of food service marketing and customer development, Tyson Foods, Inc. ‘Our courage to innovate and offer a full line of pizza products we’re proud to put our name on, and that our customers can be proud to serve, is another way we are Working at the Heart of Your Menu.’

According to Technomic, 77 percent of consumers eat pizza more than once per month, and 35 percent eat pizza more than once per week. Its 2008 Pizza Consumer Trend Report found that the pizza category grew more than any other major food category, on a percentage basis, with a 12 percent increase over the prior year. U.S. pizza sales totaled nearly $37 billion in 2008, and the foodservice segment continues to grow (NPD Group).

The new line of Bonici pizza products offers toppings in a variety of sizes, styles, flavors and price points; doughs and crusts, from nearly scratch to heat-and-serve; new add-ons such as wings and boneless wings for pizza ovens; and more, including meatballs.

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