#4 Food Trend for 2012: Shopping Schizophrenia

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#4 Food Trend for 2012: Shopping Schizophrenia

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#4 Food Trend for 2012: Shopping Schizophrenia

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This is one of The Food Channel’s Top 10 Food Trends for 2012, based on research conducted in conjunction with CultureWaves®, the International Food Futurists® and Mintel International. For the full list, click here.

Food shopping as a multi-layered experience. Welcome to the new balancing act when it comes to eating. On the one hand, we have to fit our food styles to our paychecks. On the other, we have to feed our soul. In certain parts of the country we have the Food Desert, where nutritious food is hard to get. In other areas, we have bountiful markets on every corner. We  see the rebirth of the butcher, baker and candlestick maker right next door to the newly defined “neighborhood markets” that are, ironically, owned by the big box stores. The point is, we either can’t decide, or we want it all. Read more.

We want convenience and low price with a one-stop shopping experience (medical clinic included), but we want to support the local growers and the Mom & Pops that are the new specialty stores.  We are looking for small and intimate experiences at big and bulky providers who offer low prices.

The result we are seeing is that intimate shopping is on the rise, and we go out of our way to include food specialty stores for small luxuries.

In Detroit there’s a mobile produce vehicle that travels around the inner city Food Desert like an ice cream truck, bringing fresh fruits and vegetables to people who couldn’t find them before.

We see the evolution of the taco trucks which started out mainly as Korean/Mexican. Now you can get almost anything from these rovers—some of them are converting back to brick-and-mortar, some are expanding and adding tables and chairs for on-premise dining.

When it comes to food shopping today, we want variety and plenty of it.

CultureWaves® connections: Pop-Up Lifestyle, Time Travel

For further evidence read:

Marketers Adapt to Eat-What-I-Want-When-I-Want Trend

Fresh Every Day

For Good Eats, Check for Tweets

Selling Fresh Veggies Like the Ice Cream Man

Gourmet Food Trucks: TIME photo essay

Small Business Saturday Attracts Diners

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