Padma Lakshmi. From a Times Square Billboard.

Padma Lakshmi. From a Times Square Billboard.

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Padma Lakshmi. From a Times Square Billboard.

The multi-faceted Padma Lakshmi, host of TV’s “Top Chef,” cookbook author, model and actress, visited with us from high atop Times Square in New York this week. She was up there on a billboard in a special kitchen that was recreated to simulate the Frito-Lay Flavor Kitchen in Plano, Texas. Check out our high-rise conversation.

The Frito-Lay Flavor Kitchen billboard experience, which runs through Friday, April 15, will be live-streamed all week from gigantic screens that reach 22 stories high above Times Square and to the Frito-Lay Facebook page (www.facebook.com/fritolay), so consumers across the country can join the event virtually.

Frito Lay’s Times Square Flavor Kitchen is outfitted with Electrolux premium kitchen appliances. As part of the Frito-Lay/Electrolux partnership, fans who visit and “like” the Frito-Lay Facebook page between April 11 and April 15 can enter for a chance to win an Electrolux appliance each day; at the end of the week, one grand prize winner will receive an entire suite of Electrolux kitchen appliances including an induction cooktop that boils water in 90 seconds. Official sweepstakes rules and more information can be found at www.facebook.com/fritolay.

Earlier this year, Frito-Lay announced that approximately 50 percent of its product portfolio will be made with all natural ingredients by the end of 2011, representing the largest product transformation in the company’s history. According to the company, these products do not have any artificial or synthetic ingredients, and they do not contain any artificial flavors or artificial preservatives, or ingredients such as monosodium glutamate (MSG), and have a stamp on the package that specifically calls that out.

In addition to this week’s Times Square event, Frito-Lay is bringing elements and experiences from its Flavor Kitchen to consumers nationwide in a variety of ways, including a
Culinary Web Series – The Flavor Kitchen team, led by executive chef Stephen Kalil with host Laura MacIntosh, offers meal solutions for busy moms through a series of online cooking webisodes available at www.facebook.com/fritolay. Content from the Times Square recipe demonstrations will be incorporated into future episodes.

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