Why Do Food Marketers Focus on Gen Z?

Why Do Food Marketers Focus on Gen Z?

Food News

Why Do Food Marketers Focus on Gen Z?

generation z Photo Credit: Society for Human Resource Management

If it feels like food and beverage product marketing is speaking to everyone but you, it could be blamed on the year you were born. A recent article in AARP Magazine looks at generational pull by numbers when it comes to marketing dollars.

  1. The Greatest Generation is also our oldest, being close to 90 years of age. They account for approximately 3 million people.
  2. The Silent Generation, ages 71-88 represent 26.2 million.
  3. Baby Boomers, ages 52-70, who for decades ruled marketing due to the sheer size of the group, now represents less than 73 million.
  4. Generation X, ages 36-51, is actually smaller in size than Boomers, Millennials and Generation Z at 65.9 million.
  5. Millennials are no longer the only belles at the ball with 75.5 million. The last of that generation is now in college and at the top end, are middle to senior managers in the workplace.
  6. Generation Z is the new jewel in the marketing crown at 77.9 million. Not to mention the first of that generation is now beginning to graduate high school and already has significant purchase power.

 

More

6hr

December 17, 2017 7:30 pm ·

This recipe allows kids, and adults who are kids at heart, be part of the fizzy fun with a glass of sugar and spice. The flavors of spiced (…)

7hr

December 17, 2017 6:30 pm ·

‘Tis the season to pop a delectable morsel in your mouth and let it melt all your cares away! Nothing does that like the combination of (…)

9hr

December 17, 2017 5:00 pm ·

If you’re looking for a beautiful and easy party dessert, these poppable tartlets are a showstopper that delivers on taste and (…)

9hr

December 17, 2017 4:30 pm ·

This delicious nosh is the perfect nibble for your holiday party. Make ahead and serve at room temperature, displayed on a festive plate or (…)

10hr

December 17, 2017 4:00 pm ·

Serve a crisp, fresh assortment of veggies displayed in individual-size shot glasses with buttermilk-herb dip as a fresh & (…)

More TFC
Home