— Step 01
Audience · High-intentIdentify high-intent audiences
Real shopping behavior. Not lookalikes built on lifestyle signals.
Food brands × Food Channel
Food brands deserve more than impressions.
Real creators. Editorially wrapped.
— FC OriginalsWe pair creator-led content with real shopping behavior. A campaign isn’t done at reach, it’s done when something converts.
Real creators. Real kitchens. Editorially wrapped.
— FC Originals— 01 · The gap
Views are easy. Conversion is harder.
That’s the gap we’re closing, connecting creators to shopping behavior, content to outcomes.
— What most brands still can’t answer
01
Who’s likely to buy
02
What audiences are already shopping for
03
Which creator-content combinations convert
— 02 · The program
One connected system.
Creator content, audience intent, shopping behavior, and paid media; sold as one program, because that’s how it actually drives outcomes.
— Step 02
Content · EditorialBuild creator-led content
Vetted food creators briefed against real consumer behavior.
— Step 03
Media · PerformanceAmplify what’s working
Paid spend follows performance. Not gut, not gloss.
— Step 04
Measurement · OutcomeMeasure the outcome
Full-funnel reporting tied to action, not engagement vanity.
— 03 · For creators
Brand work that earns its place.
What brands buy here is what makes the work different for you.
- 01
Briefs grounded in real demand.
- 02
Paid like programming, not like posts.
- 03
Distribution beyond your own feed.
- 04
Performance you can see.
Treated like cast, not like a feed.
— Maria · FC Originals— Onboarding partners now
Worth a conversation?
Tell us what your team is focused on this year. We come back with a custom concept built for your brand.