Fresh & Easy Neighborhood Market is introducing a new selection of their branded foods to cater to increasing demand for “fresh.” The company is expanding the range with 250 additional products, including fresh prepared ready meals, new juices and brewed teas, soy and goat yogurt, and a range of ready-to-grill meats.

One of the new product additions already in stores is the mixed grill pack, which retails for $9.99 and contains four sausages, four beef patties, four chicken thighs and four chicken drumsticks – a little something for everyone. Other new products will be introduced over the next three months.

Other improvements are being made to the Fresh & Easy stores, based on customer feedback and surveys. New, brighter colors inside the stores as well as signs guiding customers to particular product areas will be incorporated in all stores by July 2, when Fresh & Easy opens its Manhattan Beach, California store.

‘We developed Fresh & Easy by listening to what consumers wanted in a grocery market,’ said Tim Mason, Fresh & Easy CEO. ‘We are delighted customers have responded so well to our own-brand foods. We know our popular ready meals – such as our mango chicken and beef lasagna – give families a great value alternative to take-out, and now there will be plenty more for customers to choose from,” he said. ‘We continue to listen to our customers and look for ways to make our shopping trip even better,’ Mason added.

For Fresh & Easy’s “Dinner Made Easy” recipes, like this Chicken Rice Bowl, click here.