It’s not just about the chef anymore; it’s also about where the food comes from and how it was grown. At least that’s what’s happening in New York, where farmer Amy Hepworth is being treated like a star by fans of her produce.
A New York Times feature points out that the trend for organic and locally grown food has elevated the producers of that food to a new level. From her farm north of New York City, Hepworth supplies local organizations and restaurants with her apples and other produce. Her reach extends into area markets, including Whole Foods.
As people seek to know more about their food, we expect more branding from the very beginning – celebrity chefs will have to share the credit with well-known and respected farmers, too.
Have you seen an innovative product that will make our food lives more fun in the future? Let us know at Editor.