Del Monte Fruit Takes It All Off

Del Monte Fruit Takes It All Off

Food & Drink

Del Monte Fruit Takes It All Off


By Cari Martens

Trade journal Brandweek reports that Del Monte Foods will be spending big bucks to show off its fruit buck naked. The new ad campaign, dubbed ‘Fruit Undressed,’ will spend more than $20 million to promote its refrigerated fruit products, according to Brandweek’s Elaine Wong. That’s about four times the amount the San Francisco-based food company typically spends annually.

The print and online campaign features glamour shots of the fruit ‘in the flesh’ such as a just-peeled peach, with the provocative headline ‘It’s better in the buff.’ A mango unveils ‘the Full Monty’ after removing its skin.

Who knew fruit could be so sexy?

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