Trade journal Brandweek reports that Del Monte Foods will be spending big bucks to show off its fruit buck naked. The new ad campaign, dubbed â€˜Fruit Undressed,â€™ will spend more than $20 million to promote its refrigerated fruit products, according to Brandweek’s Elaine Wong. That’s about four times the amount the San Francisco-based food company typically spends annually.
The print and online campaign features glamour shots of the fruit â€˜in the fleshâ€™ such as a just-peeled peach, with the provocative headline â€˜It’s better in the buff.â€™ A mango unveils â€˜the Full Montyâ€™ after removing its skin.
Who knew fruit could be so sexy?
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