Dunkin’ Donuts has announced a news and donuts type of partnership with Yahoo! Inc. (Nasdaq: YHOO). Through this partnership, Yahoo! will create two new Dunkin’ Donuts-branded video programs, as well as a Dunkin’ Donuts community web site.
The first program from this partnership is the Yahoo! Sports Minute, a daily video summary of the biggest sports stories, and is now available to users. “Good Morning Yahoo!,” a morning video news program, and the “Dunkin’ Lounge” social community will launch later in the spring of 2008.
“Like Dunkin’ Donuts, Yahoo!’s aim is to have consumers to start their day with us,” said Scott Moore, senior vice president and head of media, Yahoo!. “We’re executing on Yahoo!’s starting point strategy by developing programming that gives Yahoo! users their morning sports and news fix.”
According to its release, Good Morning Yahoo! will air every weekday beginning April 9. It will include a daily package of videos selected by Yahoo! news editors to include a mix of overnight news and features, such as “water cooler stories.”
The Dunkin’ Lounge, which integrates Yahoo! Groups community with the Yahoo! Answers network, will launch in May.
