By Ann Bagel Storck for Meatingplace. Used by permission.
British supermarket chain Tesco, which garnered plenty of attention with the debut of its Fresh & Easy Neighborhood Markets in California, Arizona and Nevada, now plans to slow down its U.S. expansion plans.
“We’ve given ourselves a little bit of time to kick the tires, smooth out any wrinkles and make some improvements that customers have asked for,” Fresh & Easy Marketing Director Simon Uwins wrote on his blog last week. “We’ve opened 31 stores in 66 days so far this year … now we’re pausing for breath. The next three months will allow us to accelerate this process, before we restart what’s been described as an opening program on steroids.”
Tesco currently has almost 60 Fresh & Easy locations open. It said in November it plans to have about 200 U.S. stores by next February.