Ever been to a Food Show?
OK, follow along as we report from the Summer Fancy Food Show in New York . . .
First, you can’t miss the excitement that comes from the presence of so many food lovers in one place. Second, you can’t quite get over the size of the show, and the row upon row of newly discovered spices, flavors, and innovative products. Third, you can’t help but be drawn into the passion of the whole thing – generations of families who have worked in a legacy business for decades, and people who have investigated their particular item down to the minutia in order to bring it to you.
The packaging and care that goes into people’s brand images is something that has particularly struck us at this show. It’s upscale and savvy, as though everyone understands that there is more than food inside that packaging. There is also their reputation.
For example, the mom we met who created a company called Divvies. Her company was born out of her need to help her son – now 10 years old – who was born with major food allergies. Lori Sandler tells us, “I was a mother on a mission!” The products that resulted are made without peanuts, tree nuts, eggs or milk, and are creatively packaged (for example, popcorn that comes with a scoop and individual bags for germ free sharing). Check back later, since we’ll be covering her new product to be introduced in the fall . . . but we aren’t telling just yet!
Or, how about the Braswell Food Company, who have a nice retro packaging design for a brand new tea product, in a reusable glass destined to be a collector set just like the old green glass from Depression-era oatmeal boxes!
Or the Wholemato Organic Agave Ketchup, made from “Mom’s ketchup recipe” that the family is developing for use in 30 minute recipes that will change the image of ketchup from “a topping for burgers, to something you actually use in cooking.” We’ll bring you an interview with Jason Kessler as he tells us about this certified organic ketchup.
Still with us on this walk through the Food Show? Well, stay tuned . . . there’s lots more to come. You can already see more here.