By Lindsey Klingele for Meatingplace. Used by permission.
Pizza Hut will soon deliver pasta meals nationwide alongside its regular pizzas, making one more move towards becoming a provider of “home meal replacement” options, USA Today reported.
The pasta meals include the new Tuscani Pastas, with Creamy Chicken Alfredo and Meaty Marinara varieties. The pastas will sell for $11.95, the same price as one large pizza with one topping, and will feed a family of six. They will be baked in pizza ovens and come with five breadsticks.
Brian Niccol, chief marketing officer for Pizza Hut, said that pasta could be 15 percent of the company’s business within a year. He based that number on pasta tests that were conducted in regional locations.
The move to home deliver pastas is one more step in Pizza Hut’s strategy to become a player in home meal replacement. The company also plans to deliver its WingStreet chicken wings from 2,500 of its locations by the end of 2008.