Rapper 50 Cent has rejected an offer from Taco Bell to change his name for a day. In a letter from Taco Bell President and CEO Greg Creed, the company offered to donate $10,000 to 50 Cent’s charity of choice if he agreed to the temporary name change.
The proposal called for 50 Cent (real name: Curtis Jackson) to stop by one of Taco Bell’s restaurants and rap his order at the drive-thru window using a new name: 79 Cent, 89 Cent, or 99 Cent, the prices of the chain’s Why Pay More value menu. If the rap star went ahead with the deal, in addition to the charitable donation, all diners at that particular Taco Bell restaurant would eat for free.
50 Cent’s response? He called the offer an “ill-conceived publicity stunt” because it was leaked to the media before it was presented to the rapper’s agent, according to OK! magazine.
Too bad. That deal just made so much Cents.