Is James Bond becoming a teetotaler? In a move that may leave vodka makers shaken (not stirred) it appears that James Bond will be trading in his vodka martini for a new non-alcoholic libation: Coke Zero. Well, in the U.K. anyway.
As reported on foodbev.com, Coca-Cola Great Britain has inked a marketing tie-in deal with Sony Entertainment that will link Coca-Cola Zero with the superspy’s latest motion picture epic, â€˜Quantum of Solace,â€™ opening in the UK on October 31. The company is producing a distinctive limited edition black bottle for the drink, rechristened â€˜Coca-Cola Zero Zero 7â€™ in a nod to Bond’s famous 007 codename.
The British deal is part of a broader global partnership with Sony, and is Coca-Cola Zero’s first major international marketing collaboration since the brand was launched in 2006.
â€˜The new, edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20-something men,” said
Bobby Brittain, Brand Director of Coca-Cola Great Britain. “We are delighted to be involved in this exciting project.
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