By Lindsey Klingele for Meatingplace. Used by permission.
Dublin, Ohio-based Wendy’s is launching an interactive marketing campaign that puts images of its menu items on touch-screen digital jukeboxes in bars and nightclubs that are located within a mile of its restaurant locations, according to Nation’s Restaurant News.
The Core Burger campaign will put video clips of Wendy’s burgers on the touch-screen media network in 5,100 bars and nightclubs. Bat patrons can click on Wendy’s features as they browse through songs to play.
“It’s something we’re really excited about,” said Wendy’s spokesman Bob Bertini. “It fits in with our digital strategy and gives us an opportunity to reach out in ways that are highly relevant.”
This comes on the heels of Wendy’s announcement of a new spicy version of The Baconator, which will be available through mid-April at Wendy’s 6,250 U.S. and Canadian locations. The sandwich features six strips of bacon on top of two hot, juicy hamburgers with two slices of Pepper Jack cheese, chipotle ranch sauce and jalapenos. See their ads, here.