Some of the best (worst?) from the gross-food blog, This Is Why You’re Fat, launched just last February by Jessica Amason and Richard Blakeley, has now been compiled in a new book by the same name.
The blog and book proudly showcase some of the unhealthiest foods imaginable with photography and brief descriptions, mostly submitted by fans of the blog. There’s clearly a minimum amount of food styling involved. The quality of the photography generally matches the nutritional value of the food. That’s part of the fun.
On the TIWYF blog, one scrolls through picture after picture of such creations as Twinkie Sushi, Redneck Quiche, and Deep Fried Chocolate Cake—it’s kind of the Bizarro World counterpart to the beautiful food photography featured on ‘food porn’ sites such as Foodgawker and Tastespotting.
As noted by Rachel Syme, writing for the website The Daily Beast, the TIWYF blog was an instant smash, hitting 1 million page views in its first 24 hours. The book appears to be a hot property as well, reaching the top ten in its Amazon category a week before it went on sale. The authors say they had their book deal lined up within a month from when the blog went live.
I think the appeal of TIWYF lies in its ability to let readers look at these ungodly culinary offerings and say, ‘Whoa, even I wouldn’t eat that.’ Just goes to show people love to look at food—the good, the bad, and the ugly.
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