Butterball Turkey Hot Line Joins the Digital Age

Butterball Turkey Hot Line Joins the Digital Age

Food & Drink

Butterball Turkey Hot Line Joins the Digital Age


Turkey experts are now standing by at the Butterball® Turkey Talk-Line® to help turkey-challenged people across the country get the most from their Thanksgiving dinner. This year the turkey gurus will be available in more ways than ever before, including on mobile phones, online, and via Facebook and Twitter. And, yes, you can still talk to a real, live human expert on turkey preparation by calling 1-800-BUTTERBALL.

‘We’ve been helping families celebrate memorable Thanksgivings for nearly 30 years, and this year we’ve come up with new ways that families can celebrate for less,’ said Mary Clingman, director of the Butterball Turkey Talk-Line. ‘Whether it’s through Facebook, Twitter, Butterball.com or 1-800-BUTTERBALL, we’re ready to give Americans tips they need to enjoy a delicious Thanksgiving meal, even when money is tight.’

The experts at the Butterball Turkey Talk-Line have been standing by at 1-800 BUTTERBALL, since November 2, Clingman says, to help cooks who want a memorable holiday meal without breaking their budget.

New Ways to Connect

New this year, customers can now connect with other Thanksgiving cooks on the Butterball Facebook page at http://www.Facebook.com/Butterball, or follow Butterball at http://www.Twitter.com/Butterball to get real-time advice.

Those who like to let their thumbs do the talking can text the word ‘TURKEY’ to 36888 from their mobile phone to receive information on topics such as how much turkey to buy, thawing reminders, and cooking temperatures. Available through November.

Lifestyle Bloggers Pitch In

At Butterball.com, consumers can find expert turkey advice, great offers and promotions, how-to videos, new recipes, leftover ideas and cooking calculators. In addition, five popular lifestyle bloggers, including Susan Wagner of www.FridayPlaydate.com and Chris Jordan of www.NotesfromtheTrenches.com, will be posting their own ideas and personal anecdotes on the new Butterball.com blog through November, including special tips for first-time Thanksgiving cooks.

A Brief History of the Butterball Turkey Talk-Line

One of the first national, toll-free consumer help lines, the original Turkey Talk-Line staff of six home economists fielded questions from 11,000 turkey-troubled Americans during its first season in November 1981. On Thanksgiving Day, the small group took hundreds of calls – with only a rolodex of notes and their own knowledge to help them answer the nation’s questions. Today, professionally-trained turkey experts assist more than 100,000 callers each year in the United States and Canada during the holiday season. With 50+ staff members, the Turkey Talk-Line has the resources to answer questions from either English- or Spanish-speaking callers, as well as respond to questions via e-mail.


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