Doritos Packs Virtual Concert in the Bag

Doritos Packs Virtual Concert in the Bag

Food & Drink

Doritos Packs Virtual Concert in the Bag


By Cari Martens

Members of rock band blink-182

Continuing its track record as one of the world’s most cutting-edge brands, Doritos tortilla chips has announced that fans nationwide can buy specially marked bags of Doritos Late Night chips as their ‘ticket’ to a virtual concert of 3-D performances by multi-platinum selling rock band blink-182 and hip hop artist Big Boi — all made possible by the power of augmented reality technology.

The exclusive venue,, is where rock and hip-hop-lovers alike will get to see their favorite artists onstage and online in a truly one-of-kind performance. Doritos Late Night is one of the latest snacks launched by PepsiCo’s Frito-Lay division.

The Doritos Late Night online concert is the first-ever augmented reality experience to showcase live-action video within a 3-D, interactive environment. Upon logging on at, fans point a special symbol located on the back of Doritos Late Night special-edition bags at a web cam to launch the virtual performances that pop directly out of the bag, including two fan-favorite songs by blink-182 (‘Rock Show’ and ‘I Miss You’) and one from Big Boi (‘Ringtone’). Fans can personalize each artist’s performance by the way they hold, move and shake the bag, offering up a new experience each and every time.

‘From MP3s to lap tops to mobile phones, young consumers have come to expect the ability to enjoy music anytime, anywhere,’ said Ann Mukherjee, group vice president, marketing, Frito-Lay North America. ‘That’s why we’re putting Doritos lovers in control of when and where they access actual performances by two of the best musical acts across rock, pop and hip-hop, in a totally unprecedented way – a concert in the palm of your hand.’

After enjoying the virtual show, fans also will have the opportunity to enter for a chance to win tickets to a live blink-182 show in the city of their choice. blink-182’s nearly sold-out summer tour begins on July 24, 2009, in Las Vegas and stops in more than 40 cities.

The Doritos Late Night flavors launched in April 2009 and include Tacos at Midnight and Last Call Jalapeno Popper.

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