With 30-second TV commercials going for $3 Million during this year’s Big Game on NBC, Miller High Life has decided to run a commercial that lasts for just one second. Wonder how much they’re paying for that.
â€˜I don’t care how big the game is, who’s got $3 million?!!â€™ asks brash beer delivery man/TV spokesman, Windell Middlebrooks, in one of Miller’s online ads. The Middlebrooks character has been seen in Miller TV commercials for the past year deciding which establishments â€˜deserveâ€™ to serve Miller High Life. Apparently, he doesn’t think the even the Biggest Game deserves 3 million bucks for a 30-second ad.
Exactly what will be shown in the one-second ad is being kept secret. All we know is that it will be short.
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