Football 2009: Don't Blink or You'll Miss It.

Football 2009: Don't Blink or You'll Miss It.

Food & Drink

Football 2009: Don't Blink or You'll Miss It.


By Cari Martens

With 30-second TV commercials going for $3 Million during this year’s Big Game on NBC, Miller High Life has decided to run a commercial that lasts for just one second. Wonder how much they’re paying for that.

‘I don’t care how big the game is, who’s got $3 million?!!’ asks brash beer delivery man/TV spokesman, Windell Middlebrooks, in one of Miller’s online ads. The Middlebrooks character has been seen in Miller TV commercials for the past year deciding which establishments ‘deserve’ to serve Miller High Life. Apparently, he doesn’t think the even the Biggest Game deserves 3 million bucks for a 30-second ad.

Exactly what will be shown in the one-second ad is being kept secret. All we know is that it will be short.

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