Jones Soda, the quirky brand that has tempted us in holidays past with refreshing soft drink flavors such as Turkey & Gravy, Sweet Potatoes, and Dinner Rolls and Peas, is going vegan this year.
Just in time for Thanksgiving, Jones is introducing its latest carbonated beverage flavor: Tofurky and Gravy, combining the flavor of tofu turkey and gravy.
As reported in Promo magazine, Jones was approached by Turtle Island Foods Inc., the people who make Tofurky. â€˜They thought it would be fun to do something new for the holidays,â€™ says Mike Spear, brand manager for Jones. Tofurky is made from a special combination of organic tofu, wheat gluten, canola oil and a secret blend of herbs and spices.
Now it’s available in a drinkable formâ€”and it’s sugar free!
â€˜We’re doing it for the fun of it and to build some buzz,â€™ Spear told Promo magazine. â€˜Our fans have come to expect those sorts of things from us.â€™
The soda is available at the Jones website only, and it comes as part of a six-pack which includes three bottles of Tofurky & Gravy and three more from the brand’s zero calorie line (called Jones Zilch), which are supposed to aid in post-holiday weight loss. I guess we’re supposed to save those three bottles for early January.
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