We’ve all been hearing about North Korea’s recent launching of missiles in the general direction of the U.S. But have you heard about the isolated communist country’s launch of a new TV ad campaign for its locally-brewed beer?
Not generally known for doing something as capitalistic as running TV commercials, North Korea is promoting its beer, called the ‘Pride of Pyongyang.’
The ad promises that the brew will help ease stress and depicts young women in traditional Korean dress serving trays of beer to men in western attire. In another scene, we see a Korean working man happily quaffing a mug of the brewski.
Driven along by a jaunty, comical-sounding music track, the two-and-a-half minute spot goes on to say that the beer ‘will be a familiar part of our lives.’
Taedonggang Beer Factory has been making the brew since buying a British brewery and bringing it to North Korea from the UK in 2002.
North Korean leader Kim Jong-il has apparently taken a personal interest in the brewery. The dictator is reputed to be an aficionado of fine wines and brandy. His beer preferences are unknown.
You can view the TV commercial at BBC.com.
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