Number of 'Beauty Foods' Product Launches Triple

Number of 'Beauty Foods' Product Launches Triple

Food & Drink

Number of 'Beauty Foods' Product Launches Triple

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By Cari Martens

The growth in the number of food and beverage products that claim to be ‘beauty enhancing’ jumped by 306% worldwide between 2005 and 2008, according to Mintel’s Global New Products Database.

By comparison, overall new food and beverage introductions grew by only 35% over the same period.

And growth in this product category shows no signs of slowing down, in spite of the economic slowdown. As of September 8, the global count for new beauty-enhancing food product launches in 2009 has already surpassed the number of such intros in 2008 with more than 3 months still remaining in the year.

According to a spokesperson from Mintel, 20% of U.S. women between the ages of 18-25 are interested in trying beauty-functional beverages, for example.

Some recent examples of beautifying food launches were cited in an article by Karlene Lukovitz appearing on the web site Marketing Daily. They included dried fruit snacks—mangos, pineapples, papayas—coated with collagen, and ‘Complexon Tea’ from Australia’s Tea Tonic, which claims it will help you to achieve luminous skin by ‘revitalizing each cell of the body within.’

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