This Thanksgiving, grocery shoppers are finding bargains to be grateful for, with many food marketers offering up cheaper eats as the holiday approaches.
You can see the lower prices in just about any store, writes Sarah Mahoney, reporting for Marketing Daily. Even upscale retailers such as Whole Foods has been promoting 10 great wines for the holiday, all at $15 or less.
Wal-Mart stores have reduced prices on its groceries, as well as holiday gift items, and the retail giant says its 12-pound turkeys will be on sale and cost less than $5 each this year. What’s more, Wal-Mart is advertising a complete Thanksgiving menu plan for 8 that rings up for less than $20. A similar spread was touted by Wal-Mart last year, costing $35.
Grocery prices overall are down about 2.5% compared to a year ago, according to the USDA. The American Farm Bureau Federation has tracked the cost of Thanksgiving dinners since 1986. This year’s report suggests that the average, classic Thanksgiving dinner may cost as much as 4% less this year than last year. Turkeys are averaging about 3 cents a pound lower compared to 2008, and cranberries are down a few pennies as well, according to the report.
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