#7 Food Trend for 2011: Fresh Every Day

#7 Food Trend for 2011: Fresh Every Day

Food & Drink

#7 Food Trend for 2011: Fresh Every Day

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This is one of The Food Channel’s Top 10 Food Trends for 2011, based on research conducted in conjunction with CultureWaves®, the International Food Futurists® and Mintel International. For the full list, click here.


Rediscovering the butcher, baker, and cheese maker. We see American food shoppers going about their marketing a bit more like our European counterparts in the coming year. People will be returning to the neighborhood butcher shop to pick up fresh meats and grabbing their specialty breads and pastries at the corner bakery or bakery-café, and shopping on nearly an everyday basis for the evening meal. Yes, the large supermarkets and everything-under-one-roof big box stores will still get the lion’s share of our grocery dollars, but the year-round availability of farmers markets has whetted our appetite for fresh, locally-sourced foods and one-on-one personal attention. Read more.

We’re rediscovering the pleasure of a steak or roast trimmed to our own specifications and the expertise of the local butcher can provide. Reports of the death of the neighborhood butcher shop in recent years were greatly exaggerated.

The recent cupcake craze spawned a new breed of specialty bake shops, and we expect many of these boutique shops to expand their offerings in 2011, offering full-size cakes, cinnamon rolls, pies, and other pastries.

For many of us, eating honest, fresh and real food has taken on a higher priority in our lives. We’re finding room to grow gardens, even if it’s on the roof of our skyscraper condo. More consumers are willing to take the time to visit specialty shops for foods of a higher quality, even if it does cost a bit more–especially people with the time and money to do it, such as empty nesters and those young singles we used to call yuppies.

This is one of The Food Channel’s Top 10 Food Trends for 2011, based on research conducted in conjunction with CultureWaves®, the International Food Futurists® and Mintel International. For the full list, click here. To view our Top Ten Foods to Watch in 2011, click here. 

Our Editor’s Favorite Trends

For evidence, read:

Butcher of New Orleans

Neighbor’s Mill Bakes Bread Guaranteed to Please

Home Butchery Carving a New Niche

The Butcher Shop: Food Trend to Watch

Baking Up a Dream

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