Would you pay close to 10 bucks for a meal at Burger King? The folks at BK are betting that you willâ€”or, at least that some of you will.
The second-place burger chain has begun rolling out its new Fire-Grilled Ribs, a limited time promotion scheduled to run through the July 4th holiday with a suggested price of $7.19 for an 8-piece meal, which includes fries and a drink.
But in Chicago, prices for the 8-piece combo have run as high as $8.99, according to a report on website burgerbusiness.com. Add in sales tax and you’re in Alexander Hamilton territoryâ€”or should we say Applebee’s and Chili’s territory.
With this new menu offering, Burger King is claiming to be â€˜the first national fast food hamburger restaurant to dish up authentic, juicy, bone-in pork ribs.â€™ The smoky ribs, slow cooked in the chain’s new batch broilers, are offered in a choice of three meal sizes, including an â€˜add-on priceâ€™ to a value meal of just $1.99.
“Fall-off-the-bone ribs and summer go hand-in-hand, and now we are excited to be the first national fast food hamburger restaurant to offer our guests an authentic bone-in rib menu offering,” said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. “Our guests’ initial reaction to this product has exceeded our expectations.â€™
In Chicago and other Midwest markets, another limited-time pork item, the Country Pork Sandwich, will be on the menu. It’s a mid-price item at $3.49 (or $3.99 with mayo, lettuce and tomato). Both the sandwich and the Fire-Grilled Ribs were developed in association with the National Pork Board.
If BK customers prove willing to fork over $8 and up for ribs combo meal, that may be the most encouraging sign we’ve seen yet that the economy is on the rebound.
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