Anita Jones-Mueller: Bob, you and I met during the last hour of the Restaurant Leadership Conference in Scottsdale in April. It’s hard to imagine that we came so close to each flying back to opposite sides of the country without discovering our shared passion for contributing to the health and well-being of today’s kids and future generations. As you know, we are soon launching a Healthy Dining for Kids initiative to help restaurants promote their healthful kids’ options to parents and stakeholders. Silver Diner is such a great role model for how restaurants can offer healthier options that kids — and their parents — love. But even more than a selection of great-tasting Healthy Dining options, you have developed a ground-breaking rewards program that holds significant potential for contributing to the prevention of childhood obesity. Tell us about ‘Eat Well, Do Well.’
Bob Giamo: This summer, Silver Diner launched ‘Eat Well Do Well’ (EWDW), an initiative to contribute to the goal of combating childhood obesity. I believe this program can not only help achieve that goal, but also be very good for the bottom line of our business. And, we’d like to see this rewards program grow to help more restaurants, more schools, and more kids. Read more.
