Chipotle Mexican Grill founder, chairman and co-CEO Steve Ells has signed on as an investor and judge for the upcoming NBC alternative competition series, “America’s Next Great Restaurant.” Ells, a classically trained chef, joins celebrity chef Bobby Flay and other notable chefs and restaurateurs on the show where aspiring restaurant owners compete for the opportunity to develop their own restaurant concept. Chipotle inked the deal for its founder and CEO to help elevate his position as an obsessive chef.
