Danny Meyer’s Union Square Hospitality Group will open its second Blue Smoke, a Shake Shack and a new, yet-to-be-named fine dining restaurant in Battery Park City in 2011.
These new openings provide USHG with the opportunity to participate in the revitalization of Lower Manhattan, helping to further position Battery Park City as a compelling destination for area families, neighboring residents, office workers, other New Yorkers and tourists, the company says.
The USHG restaurants will anchor the development at 102 North End Avenue. Blue Smoke will be located on Vesey Street, Shake Shack on Murray Street and the new yet-to-be-named fine dining restaurant at the Northwest corner of North End Avenue and Murray Street.
‘My colleagues and I are thrilled to have the opportunity to invest in a location with as much history, momentum and opportunity as Battery Park City,’ says Meyer, USHG’s chief executive.
‘We are honored to contribute to the ongoing renaissance of this neighborhood and hope each of these restaurants will become enduring, beloved gathering places for the entire community – residents, businesses, hotel guests, New Yorkers and visitors alike.’
Meyer’s Union Square Hospitality Group includes several of New York City’s most popular restaurants including Union Square Cafe, Gramercy Tavern, Eleven Madison Park, Tabla, Maialino and The Modern.
Rockwell Group Selected to Design New Meyer Café in the Whitney Museum
The Whitney Museum of American Art in New York City has selected Rockwell Group for the architecture and design of its forthcoming café, created and operated by Danny Meyer’s Union Square Hospitality Group, opening this winter.
The yet-to-be-named café, located on the Whitney’s lower level, will be open for both Museum and non-museum visitors, serving breakfast and lunch daily, as well as dinner on most Saturdays and Sundays. While the concept is still being developed, the cafe will be seasonal and committed to sourcing food from nearby farms.
‘We are delighted that Rockwell Group, the distinguished design and architecture firm, is designing our new café,’ says Adam D. Weinberg, the Whitney’s Alice Pratt Brown Director. ‘We couldn’t ask for more talented and imaginative collaborators than Danny Meyer and David Rockwell, who have each created iconic and beloved spaces in the city. We’re excited to offer a dining destination that will not only enhance the visitor experience at the Museum, but also become a welcoming spot for the entire community.’
Rockwell Group was also behind the architecture of USHG’s neighborhood Roman-style trattoria, Maialino, in Gramercy Park. Currently in development, the contemporary design for the Whitney’s café will blend harmoniously with the Museum’s renowned Marcel Breuer architecture and create a warm and inviting space for diners.
In 2009, the Whitney selected Union Square Hospitality Group to conceive the café, as well as USHG’s catering and events business Union Square Events to serve as the Museum’s exclusive caterer.
Some of Rockwell’s restaurant designs include Monkey Bar, New York City, Nobu, New York, Dallas, Las Vegas, Payard Patisserie and Bistro, New York City, Lidia’s, Kansas City, MO and Pittsburgh, Michael Jordan’s-The Steak House NYC, New York City, Ruby Foo’s Dim Sum and Sushi Palace, New York City, Town Restaurant @ Chambers, New York City, SushiSamba Rio, Chicago, Rosa Mexicano, New York City, Washington D.C. Citarella, New York City and Emeril’s, New Orleans, LA, Miami, Atlanta, among others.