El Pollo Loco, the Costa Mesa, Calif.-based quick-serve chicken chain is celebrating 30 years in business. To mark the milestone anniversary the chain is rolling out a series of daily offerings.
Through the end of September, consumers can log onto www.elpolloloco.com and download daily coupons for offers on flame-grilled favorites such as the Original Pollo Bowl or the Chicken Tostada Salad. Guests who visit El Pollo Loco units on Sept. 15, which is National Chicken Day, with their corresponding coupon will receive a free piece of citrus-marinated, flame-grilled chicken, tortillas and fresh salsa.
No purchase is required, but guests must present the daily coupon they print from El Pollo Loco’s website.
The first U.S. El Pollo Loco unit opened in Los Angeles in 1980. El Pollo Loco’s roots trace back to a roadside chicken stand 30 years ago in Guasave, Mexico. Now, El Pollo Loco is the nation’s flame-grilled chicken leader with more than 400 restaurants. Although many things have changed since El Pollo Loco opened its doors 30 years ago, the restaurant’s focus on freshness, fire-grilling, and flavor have not. Each restaurant across the country still prepares the chicken the same way â€“ marinated in a blend of herbs, spices, citrus and garlic, which is then grilled over an open flame so that it is crisp and tender on the outside and juicy on the inside.