Gourmet magazine, which ceased publication in October, will rise again later this year, not in printed form, but as an application for the Apple iPad. CondÃ© Nast made the announcement last week, noting that the new incarnation of the celebrated food and travel magazine would be called Gourmet Live.
Speaking at a media event in New York last week, CondÃ© Nast’s president of consumer marketing said, â€˜We closed the magazine last fall, but we did not close the brand.â€™
Gourmet Live will largely draw from the publication’s massive collection of recipes, food essays, and photos, but will also have some new content, the company says. The application will be available free.
As reported by Jenna Wortham in the New York Times, Conde Nast has partnered with Activate, a New York consulting firm led by the media and technology veterans Anil Dash and Michael Wolf, to develop the new venture.
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