There’s nothing wrong with pizza for breakfast.
That’s how my morning started, as I went to the Executive Leader’s breakfast at the NRA show. I didn’t exactly eat pizza, but I did see how Scott Baitinger of Streetza Pizza, has gathered such a following.
For one thing, he believes in his product. For another, he’s an innovative marketer who is willing to pass on his lessons learned. And, he has a fun company, pure and simple.
Streetza started with a pizza truck just a year ago, when Baitinger bought an ice cream truck and retrofitted it for pizza. The Milwaukee food truck became a hit because it allowed Baitinger to, well, hit the streets with his ideas.
He told us, â€˜Create fascinating materials for people to interact with.â€™ And, as seen in our trends over the past two years (see the 2010 dessert trends for example), street trucks are fascinating. And, potentially a great career starter. Says Baitinger, â€˜It’s a great way for young chefs to get in the business without a lot of money.â€™
In fact, Baitinger says any independent operator could have a street truck.
So, for all of you out there building a resume . . . hit the streets!