â€˜Going All Out to Go All In,â€™ is the theme of the upcoming Multi-Cultural Foodservice Hospitality Alliance’s conference.
MFHA’s president, Gerry Fernandez, says the foodservice and hospitality industry is at greater risk than ever before. â€˜There is a risk for not getting the best and brightest talent to pursue careers in the industry, a risk of making multicultural customer service mistakes, and a risk of missing business building opportunities.â€™
MFHA’s 2010 â€˜Ollinâ€™ Conference will be focused around building the cultural intelligence necessary to both manage and avoid multicultural risk in businesses.
Fernandez says that, â€™Attendees will gain valuable knowledge to help them stand out from the competition and learn about the unique challenges faced by Asians, Blacks and Latinos in today’s workplace.â€™
He asserts, â€˜Companies lacking cultural intelligence, cultural insights and cultural connections simply cannot take advantage of a more diverse and multicultural marketplace. The cultural missteps that uninformed employees are making in today’s industry are costing their businesses big time.â€™
Speakers on tap to headline the conference include Dr. Richard Bucher, who is the author of Building Cultural Intelligence; Betty Henderson Wingfield, a professional development coach and innovative strategist; Ron Kuramoto, facilitator, leadership development coach and management consultant specializing in multicultural collaborations; Dr. Robert Rodriguez, author of Latino Talent: Effective Strategies to Recruit, Retain and Develop Hispanic Professionals; and Pepper Miller, author of What’s Black About It? Insights to Increase Your Share of a Changing African-American Market.
The Aztec word “Ollin” means to move and act now with all your heart. It means to follow your path in life wholeheartedly. Fernandez stresses that, â€˜MFHA embraces the notion that to experience Ollin we have to get Ã¢â‚¬ËœAll In.’â€™
The one-day event, which takes place on November 1 at Hotel Allegro in Chicago, costs $249 for members and $289 for non-members. Visit www.mfha.net to register.
â€˜Companies must be prepared to fully leverage the business opportunities that a multicultural workforce and marketplace present,â€™ says Fernandez. â€˜Organizations and individuals who are culturally fluent, culturally connected and culturally competent will prosper.â€™