The National Restaurant Association and Nation’s Restaurant News announced Friday that the two organizations are in final negotiations to join in an exclusive multiyear strategic alliance.
As reported on the Nation’s Restaurant News (NRN) “website”:http://www.nrn.com/breakingNews.aspx?id=383288&utm_source=MagnetMail&utm_medium=email&utm_term=NHOLLAND@INSTOREMARKETINGPRO.COM&utm_content=NRN-News-NRNam%20Breaking%20News-05/21/10&utm_campaign=News%20Alert%3A%20NRN%20to%20form%20strategic%20alliance%20with%20NRA#ixzz0oakcl0yn, the National Restaurant Association (NRA) will take advantage of the expertise of Nation’s Restaurant News to create and distribute new NRA-branded print and online information materials, officials for both organizations said.
The alliance will also allow NRN to expand the reach of its flagship foodservice publication, website and portfolio of e-newsletters to the NRA’s vast membership.
NRA chief executive Dawn Sweeney said the partnership will allow the restaurant association and NRN to further use their collective industry knowledge, infrastructure and relationships to produce an unprecedented media and advocacy resource. Sweeney made the announcement at the association’s board meeting in Chicago, where the NRA convention was about get underway this weekend at McCormick Place.