Nation’s Restaurants Go Pink for Breast Cancer Awareness Month

Nation’s Restaurants Go Pink for Breast Cancer Awareness Month

Food & Drink

Nation’s Restaurants Go Pink for Breast Cancer Awareness Month


 If you’re a pro football fan, you may have noticed that the games this past weekend had a decidedly pink hue to go with the normal bruising black and blue. NFL players sported pink shoes, pink wristbands and pink gloves.

It’s all part of Breast Cancer Awareness Month and many of the nations’ restaurant chains are putting on the pink this October as well. Here’s just a small sampling. You may want to check on some of the restaurants in your area to see if the pink wave has reached your town.

Village Inn Restaurants Dishes Out Pink Pies

Denver-based Village Inn Restaurants are supporting the nationwide effort of Susan G. Komen for the Cure, the world’s largest breast cancer organization, and pledging a minimum donation of $25,000 from the sale of Pink Ribbon French Silk pies. The funds raised at each restaurant will help Komen for the Cure fund life-saving community outreach projects and ground-breaking research grants. The Pink Ribbon French Silk Pies will be available throughout the month of October. For each whole pie purchased this month, Village Inn will donate $1 to Susan G. Komen for the Cure.

“Each and every one of us knows someone who has been affected by breast cancer,” said Jeff Guido, president of Village Inn Restaurants. “That’s why Village Inn is proud to partner with Komen in the fight against breast cancer.  We’re sweetening efforts to find a cure with the help of one our Best Pies in America™, the pink ribbon French Silk pie, and at the same time, contributing to overall awareness of this serious health issue that impacts our customers, our employees and our communities.”   

Tutta Bella Pizzerias 

Seattle’s Tutta Bella Neapolitan Pizzerias are supporting National Breast Cancer Awareness Month by hosting a Swedish Medical Center True Family Women’s Cancer Center “Traveling Pink Chair” during October.  All four of the restaurant’s locations will “Celebrate 25 Years of Awareness, Education and Empowerment” by placing a chair and informational poster in a prominent place as a way to inform the public about the new women’s cancer center that will open on Swedish’s First Hill Campus in 2012. The chair will spend one week at each of the Seattle area locations.

“So many of us have had friends and family affected by women’s cancers,” says Joyce Morinaka, Director of Operations at Tutta Bella.   “It is an honor for our team to help Swedish in their efforts to bring all cancer doctors into one central location, raise consciousness and needed funds by hosting such an important symbol as the ’Traveling Pink Chair,’ especially during October with its focus on breast cancer, the fifth most common cause of cancer death.”

Carl’s Jr. and Hardee’s Reach $1 Million Goal

CKE Restaurants, Inc. this week announced it has once again reached its goal of raising $1 million for breast cancer programs and awareness through its Pink Star fundraising campaign. During the three-week, in-store fundraiser, which ran April 28 through May 18, guests of Carl’s Jr. ® and Hardee’s® restaurants across the United States donated to the campaign in support of the National Breast Cancer Foundation (NBCF).

For each $1 donation, restaurant guests received a commemorative pink Happy Star to personalize and place on display in the restaurant lobby.

Now in its sixth year, the Pink Star campaign has grown exponentially since the Carl’s Jr. franchise body, the Star Franchise Association, initiated it in 2005 and raised $175,000. Carl’s Jr.’s company-owned restaurants came on board the next year, and Hardee’s joined the program in 2007, when more than $650,000 was collectively raised. In 2008, the Pink Star campaign raised more than $900,000. The $1 million mark reached this year and last brings total earnings to more than $4.1 million. 


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