New York Shop Turns Whole Fruit Into a Whole Other Kind of Soft-Serve Treat

New York Shop Turns Whole Fruit Into a Whole Other Kind of Soft-Serve Treat

Food & Drink

New York Shop Turns Whole Fruit Into a Whole Other Kind of Soft-Serve Treat


By Cari Martens

A new frozen dessert shop has opened in New York City’s Upper East Side, but it serves neither ice cream nor frozen yogurt. It’s completely dairy free, and no, it’s not sorbet, or a ‘rice dream,’either.

The frozen soft-serve product offered up at Simply Peeled is indeed quite simple: it’s made from whole pureed seasonal fruit, filtered water and a little bit of organic cane sugar.

They call it fruizo.

It was created by four health-conscious friends (finance executives Michael Sloan and Jason Epstein, Jason’s wife, Chloe, and model Lauren Browne) who brought in some culinary consultants to make sure their product came in under their goal of 100 calories per four-ounce serving. Co-owner Sloan says the response to the product, made using a conventional soft-serve machine, has been ‘amazing.’

Not only is fruizo dairy free, it contains no sodium or fat, and is gluten free, too. Since the shop opened last month, the flavors served are banana, mango and strawberry. The taste experience is similar in consistency to soft-serve, but a bit icier.

You can choose from toppings such as fresh fruit, granola, cereals, even maple syrup. In fact, some of the suggested creations are, well, pretty creative. One example: the Bandango Sundae, made with banana and mango fruizo, tortilla chips, salsa and banana and mango fruizo. I usually crave ice cream or frozen dessert after eating chips and salsa. With this treat, you get it all at once—very efficient.

This seems like something that could catch on way beyond the Hudson River. We shall see.

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