There is an interesting phenomenon taking place in America. It’s being called “pop up restaurants,” and it’s quite simply a restaurant popping up where it really isn’t supposed to be.
Take our experience at Slim Goodies in New Orleans. It’s a great little retro diner that makes breakfast, lunch, and weekend brunch. That leaves Sunday nights clear for a new concept, called MVB (long version: Most Valuable Burger; follow them on Twitter @mvburger). It’s a partnership that includes Joel Dondis, the creator of Grand Isle Seafood Restaurant, and several of his friends.
And, it’s New Orleans’ first pop-up restaurant. Here’s how it works. You follow them on Twitter for updates, but generally they open at 5 p.m. and have a few hundred burgers ready to make fresh, along with fries, homemade ketchup, and a chocolate milk shake that is so deeply flavored you’ll think you fell into the ice cream truck.
In their first week, with minimal capital outlay and no publicity outside of social media, Dondis says they sold out in two and a half hours.
Why, we asked Dondis, start a new restaurant when he already has several successful ones running in New Orleans. “I was looking for something fun to do that wasn’t serious,” he told us. “All my other restaurants are serious. I love food so much, and I was looking for a place where I can just hang out with my friends.”
He adds, “I didn’t want to have to invest a lot of money, and I love hamburgers.”
Simple idea, made possible with the latest in culinary entrepreneurship, from another of New Orleans’ remarkable locals.
To find out what might be popping up near you, follow @foodchannel, too!
More stories from our New Orleans tour