Sam’s Club has introduced a first this month. Now available in 241 of its club store locations: an ultra premium French Distilled Vodka under the label Rue 33. This is the first spirit to be launched under the Member’s Mark private brand. It will join several control label wines the club store offers to its members.
Rue 33 is a refined wheat vodka from the Cognac region of France. It is six times distilled and three times filtered, and produced by the renowned Louis Royer and imported by Shaw Ross. ‘Rue 33 is an exciting addition to our Member’s Mark private label offering and represents the highest of standards at a great value,’ said Maurice Markey, vice president, private label brands for Sam’s Club.
Scores 91 points from Beverage Testing Institute
The Beverage Testing Institute recently reviewed Rue 33 among a dozen others, giving it a 91 rating and calling it, ‘exceptional and a remarkable, brilliant and smooth vodka that will excel in artisan cocktails.’
According to Sam’s Club, Rue 33 is made with only select premium wheat and spring water from France’s prestigious underground sources to yield small proprietary batches for Sam’s. ‘We have developed a fine product and trust that everyone will be pleased with Rue 33,’ said Mark Kenny, director of merchandising at Sam’s Club.
Sam’s Club will offer 1.75 liters of Rue 33 premium vodka for about $28. Membership is not required to purchase alcohol on location.
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