Unilever, parent company of Ben & Jerry’s ice cream and many other brands, unveiled a new smile-activated vending machine in Cannes, France, last week that rewards free ice cream to those with the widest grins.
As reported by website Market Watch, the new machine was introduced to some of the top creative leaders in the advertising field, gathered from around the world for the annual Cannes Lions International Advertising Festival.
Branded â€˜Share Happy,â€™ the machine has an â€˜attractor screenâ€™ that uses augmented reality to draw passers-by. The person is then prompted to smile and the smile-o-meter measures the grin. The facial recognition technology also gauges the person’s age, gender and mood. Those who say Cheese with a wide-enough smile receive a free ice cream, which they can choose from the touch-screen menu. A photo is also taken and uploaded to Facebook with the person’s permission.
The Share Happy vending machines will be introduced in high-traffic global consumer locations, such as shopping malls, during the next 1-2 years. So you have some time to practice your toothiest smile.
Scroll down for a video demo.
For more insights and innovations check out CultureWavesÂ®, the place to go for the latest observations in the World Thought Bank â€“ events, ideas, trends and more. Add your own thoughts about anything in life â€“ entertainment, design, technology, well-being and, yes, food. And, take a look at a few of our other Hot & Cool Trends.
Have you seen an innovative product that will impact our food lives in the future? Let us know at Editor.