Tyson Introduces 'Red Label' Chicken

Tyson Introduces 'Red Label' Chicken

Food & Drink

Tyson Introduces 'Red Label' Chicken



Tyson Food Service has introduced Tyson Red Label™ products—its newest line of value-added chicken items made with 100 percent chicken breast meat. These new products are designed to lower food cost by up to 20 percent* without compromising customer satisfaction on core chicken menu items.

‘It’s time for foodservice operators to hear some good news among all the recent negative economic reports,’ said Rodger Starnes, vice president of foodservice marketing and customer development, Tyson Foods, Inc. ‘Providing customer solutions is the core of the Tyson culture. We as a company can’t grow unless our customers do, so that’s why Tyson Food Service has taken a bold step to provide operators with affordable high-quality solutions to stay alive and vibrant. Managing center-of-the-plate menu cost is key in delivering profit. We focused on a new line of America’s most popular chicken menu items that deliver an overall value solution giving operators new choices for managing their food costs.’

As the world’s largest poultry supplier, Tyson understands what appeals to consumers, as well as key taste and appearance preferences. ‘We are committed to understanding what drives consumer purchasing decisions when dining out as well as their evolving needs and preferences,’ said Starnes. Using extensive sales and consumer insights, Tyson Food Service identified the attributes most important to consumers in terms of taste, appearance and performance to create a new line of chicken products making operators competitive with this line of consumer preferred products.

Available breaded or unbreaded

Offering a variety of forms, flavors and sizes in a range of pricing options, Tyson Red Label products ensure operators have plenty of choices in offering the best quality chicken available at every price point. The products are available both in breaded and unbreaded forms. Red Label products were designed to lower food costs and allow operators to improve quality on the fastest-turning chicken products on menus today.

Through the unique combination of grow-out, manufacturing and distribution efficiencies, Tyson Red Label products uphold the quality expected from Tyson Food Service, while still reducing costs. A high level of quality control and selection criteria assure the chicken used in Tyson Red Label products meets or exceeds USDA quality and safety standards, just like every other Tyson chicken product.

Tyson offers a no-risk, free-case rebate offer, as well as product specifications and product videos at its website, www.TysonRedLabel.com. To calculate savings potential for Tyson Red Label products, operators can contact their Tyson Food Service sales representative or call 1-800-24-TYSON (1-800-248-9766).

*Savings figures are estimates only based upon comparison of Tyson® Red Label™ product prices against comparable Tyson Food Service national price list products on 2/1/10. Savings may vary according to product mix or comparable brand.


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