Whole Foods Market Starting to Grow Its Own

Whole Foods Market Starting to Grow Its Own

Food & Drink

Whole Foods Market Starting to Grow Its Own

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By Cari Martens

A Whole Foods Market in Short Pump, Va., has taken over an acre of land for development of a community garden that will help to supply vegetables for its local store there.

As reported by Louis Llovio for the Richmond Times-Dispatch, it’s the Austin, Tex.-based grocery chain’s first on-site field-to-store garden. Items grown in the garden will be used as ingredients for prepared foods and also to stock the store’s salad bar. Whole Foods plans to sell goods from the garden directly to the public as soon as it receives clearance from Henrico County officials.

The garden was designed, built and will be cared for primarily by Backyard Farmer, a local company that develops organic gardens and provides educational programming and mentoring.

Mark Smallwood, Mid-Atlantic green mission specialist and local forager for Whole Foods Market, announcing the development of the garden

The initiative is another example of the ongoing trend by food retailers and restaurants to bring locally-grown products to store shelves and restaurant menus.

The plot of land for the Whole Foods’ garden, which is several hundred yards from the store’s front door, was donated by Markel-Eagle Partners, LLC, the retail and residential development’s management company. Part of the plot will be also be rented to individuals who want to grow their own veggies.

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