#10 Food Trend for 2012: The Rise of the YouTube Chef

Rise of the YouTube Chef

#10 Food Trend for 2012: The Rise of the YouTube Chef

Food & Drink

#10 Food Trend for 2012: The Rise of the YouTube Chef


This is one of The Food Channel’s Top 10 Food Trends for 2012, based on research conducted in conjunction with CultureWaves®, the International Food Futurists® and Mintel International. For the full list, click here.

Ready for your culinary close-up? Everyone is their own food TV star these days. All it takes is a simple camera and a YouTube account. It came to the forefront with the book and movie, Julie and Julia, but today you can find everyone from precocious kids and teens to wiseacre twentysomething dudes to Italian grandmothers, all cooking up a storm and teaching you how to do it.

A few examples:

  • There was the guy who started a project to write down his grandmother’s recipes and began videotaping her as she cooked them. It went viral.
  • “Lost” recipes like dandelion salad and other Depression-era dishes, have been rediscovered and demonstrated effectively on YouTube videos.
  • You can find home cooks like Sonia, who cooks great Italian dishes and only speaks Italian—but, helpfully, there’s a voice-over interpreter there to explain it all in English
  • First Person Cooking videos let you learn cooking from a whole different perspective: yours. Taking a cue from first-person-shooter video games, this technique lets viewers visualize their future cooking success.

Sharing your talents and people learning; it’s social and fun, and Reality TV at its best (if not always with the highest production values).

CultureWaves® connections: Virtual Forest, Time Travel

For further evidence read:

Invasion of the YouTube Chefs

Food Trend Watch: Extreme Cooking On YouTube

Cooking Videos from a New Perspective

Great Chefs On YouTube


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