NBC’s “The Biggest Loser” has signed a food licensing deal with Chef Calvin Harris of the Harris Food Group, which is launching the new line of refrigerated, fully-prepared healthy meal options. The products are called Simply Sensible and feature the Biggest Loser logo on the package front.
The licensitng deal means viewers can expect to see contestants on the hit show incorporating the meals into their weight loss regimen at the show’s ranch—and can also buy these products at their favorite supermarket.
“The Biggest Loser” is now in its 11th season on the peacock network.
Chef Harris, who as a corporate research and development chef created food products for restaurants such as Arby’s, Burger King and TGI Fridays, has now branched off to head his own company. He says he plans to develop, market and distribute products that could improve consumers’ lives with the intent to provide quality, gourmet tasting and healthy meal solutions to tackle America’s obesity crises.
Harris is clearly excited about the new alliance with the popular reality series.
“ ‘The Biggest Loser’ has become such a phenomenon with a loyal following and it was the ideal partnership to launch Simply Sensible in order to impact a large population of consumers and provide a meal option for the contestants while on the show,” Harris said.
Simply Sensible will feature five meal options including Lasagna with Meat Sauce, Zing Chicken with brown rice, Pot Roast with mashed potatoes, Mediterranean Chicken with bowtie pasta and Beef Tips and brown rice; each meal includes two servings and will be less than 250 calories per serving. Simply Sensible dinners are endorsed by the American Heart Association and will be available in the refrigerated section of national grocers beginning this month, priced at around $7 for a two portion package.
“We are thrilled to work with Harris Food Group to produce meals that are not only delicious and convenient, but are also easy to prepare and uphold the rigorous nutritional standards of ‘The Biggest Loser,’” said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group. “Such an emphasis eliminates the hassle of finding meals that meet your nutritional, calendar and palette needs.”