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On-Pack, Instant-Win Promotion Will Land One Lucky Consumer a Chance to Soar Like the Green Lantern
Plus! One lucky Food Channel Fan will grab a case of Reese’s Peanut Butter Cups and tickets to the movie
It’s summer blockbuster season and that usually means superheros in 3D, big on-screen explosions, and product tie-ins. Reese’s Peanut Butter Cups has a high-flying one lined up, teaming up with Warner Bros.’ new “Green Lantern” movie, opening June 17. These kind of movie tie-in promos have become one of the annual food trends of summer.
Imagine soaring at 40,000 feet, topping the speed of sound as you man a state-of-the art fighter jet! One winning consumer will get that experience as Reese’s launches an on-pack, instant-win promotion around the new “Green Lantern” blockbuster film. Reese’s brand aims to take a page out of test pilot Hal Jordan’s flight manual by giving one lucky winner the jet-fighter experience of a lifetime. For official sweepstakes rules visit www.reeses.com/greenlantern.
Food Channel Facebook Fans Can Win, Too
As an added bonus, one lucky Food Channel Facebook Fan can snare a year’s supply of Reese’s Peanut Butter Cups (a case of 432!), plus six tickets to see the movie in our Reese’s/FoodChannel Facebook Fan Giveaway! Visit the Food Channel Facebook Page for full details, and see the Official Rules below.
The Jet-Fighter Experience promotion invites fans to look for a game message on the inside of wrappers of specially marked packages of Reese’s Peanut Butter Cups (1.5 ounce) at participating stores (while supplies last). One lucky fan could find an instant-win prize of a ride for two in a fighter-style jet.
In addition, first-prize winners will earn an authentic “Green Lantern” ring. And second-prize winners will get a “Green Lantern: Rise of the Manhunters” video game for either Xbox 360 or PlayStation 3 gaming systems. Finally, third-prize winners will receive a $12 movie theater gift certificate. Also, printed inside each package are 30 collectible characters from the Green Lantern movie for consumers to find out more about the intergalactic police force, Green Lantern Corp.
“Just like the Green Lantern’s powers, the winning fan’s experience will be out of this world,” said Anna Lingeris, spokesperson for The Hershey Company.
Fans can also head to the Reese’s Facebook fan page to join forces and unlock an exclusive “Green Lantern” video. In addition, the Facebook page includes Perfectly Heroic™ prize details, movie photos, custom invitations and more.
Specially marked packages of Reese’s Peanut Butter Cups are available now through Sept. 30, 2011, while supplies last, in stores nationwide. For more information on the Reese’s “Jet-Fighter Experience” promotion, you can visit www.reeses.com/greenlantern.
REESE’S/FOOD CHANNEL FANS SWEEPSTAKES RULES
NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED BY LAW. The Food Channel “Reese’s Peanut Butter Cups Giveaway” (the “Sweepstakes”) is open only to individuals who are legal residents the United States, its properties and territories, and at least 18 years of age at time of entry. Employees of Sponsor and its affiliates are not eligible. Void where restricted or prohibited. Sweepstakes begins on June 13, 2011, at 12 Noon. Central Time (“CT”) and ends on June 17, 2011, at 12 Noon. CT (the “Promotional Period”). TO ENTER: During the Sweepstakes Period, apply on-line at www.facebook.com/foodchannel. Limit one (1) entry per person, per household, per e-mail address. All entries must be received by noon on June 17, 2011. PRIZE: One (1) Grand Prize Winner will receive a 432-count case of Reese’s Peanut Butter Cups plus 6 tickets to see the Green Lantern movie, valid at most theaters. Approximate total retail value of prize: $500. Acceptance of a prize constitutes winner’s consent to use of his/her name and/or photograph without further compensation for advertising, promotional and publicity purposes by Sponsor. Sponsor: The Food Channel, 2215 W. Chesterfield Blvd., Springfield, MO 65807. ©The Food Channel. All rights reserved.