M5Corporation, International Fine Food Importer, has announced an exclusive partnership with Vega Carabana of Madrid, Spain to bring to the U.S. for the first time an olive oil specifically created just for children’s diets. M5 and Vega Carabana are hoping to help change the way children eat in the U.S. and help curb the growing obesity rate with the launch of PequeOliva. The importer is exhibiting the new product at the Winter Fancy Food Show in San Francisco this week.
Why Just for Kids?
PequeOliva from Spain is made especially for children. It contains more oleic acid than regular extra virgin olive oil and is high in Omega 3’s and polyphenols, the company says. All of which contribute to brain and nervous cell development. With antioxidants, vitamins A, D, E, and K PequeOliva stimulates bone growth, encourages calcium absorption, and bone mineralization. Low in acidity, so it’s easy to digest, this olive oil provides a smooth taste with dominant apple flavor to appeal to kids’ tastes.
In Spain, the association of pediatrics recommends the consumption of extra virgin olive oil as part of a children’s diet. “When we met the team at PequeOliva in Madrid we knew we had a responsibility to the parents and children in the US to make this product available here” said Amy Baklund, executive vice president of marketing, M5 Corporation. With the popularity of Michelle Obama’s ‘Let’s Move’ campaign and Jamie Oliver’s Food Revolution we knew this was the opportunity to do our part.”
“PequeOliva has had huge success in Spain and parents are thankful for a product that kids love and that is good for them at the same time” said José Cabrera Fernadez, Vega Carabaña. PequeOliva also just singed collaborative agreement with the Spanish Heart Foundation to promote a heart-healthy diet for children. “We are excited about the opportunity to bring a product like this to the US and partner with M5 Corporation.”
For more information, you may visit the company’s website.
For more on the Fancy Food Show, see links below.