Taco Bell announced this week that it is launching a national ad campaign to make sure consumers know that it has not changed products, ingredients or advertising despite what the Beasley Allen law firm has claimed. After dropping the class action lawsuit (“because they were wrong,” says Taco Bell), attorneys at Beasley Allen are now being asked by Taco Bell to set the record straight with America.
“We stand behind the quality of every single one of our ingredients, including our seasoned beef, and we want consumers to know that we didn’t change our marketing or product because we’ve always been completely transparent,” said Greg Creed, Taco Bell’s CEO.
The chain is placing full page ads in national publications including Wall Street Journal, New York Times and USA Today as well as in local market newspapers. The company is also executing a campaign to reach its Hispanic customers.
To reach consumers online, the Taco Bell launched a YouTube video featuring Creed speaking about the withdrawal of the lawsuit. The video (see below) will be placed on the company’s YouTube channel, Facebook page, website and supported with an online campaign.
The Advertising Copy reads:
Would it kill you to say you’re sorry?
The law firm that brought false claims about our product quality and advertising integrity has voluntarily withdrawn their class action suit against Taco Bell.
• No changes to our products or ingredients.
• No changes to our advertising.
• No money exchanged.
• No settlement agreement.
Because we’ve ALWAYS used 100% USDA-inspected premium beef.
The advertising concludes with a direct message to the lawyers: “You got it wrong, and you’re probably feeling pretty bad right about now. But you know what always helps? Saying to everyone, ‘I’m sorry.’ C’mon, you can do it!”