Subway Rolls Out Fortified Bread

Subway Rolls Out Fortified Bread

Food & Drink

Subway Rolls Out Fortified Bread

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Subway, the Milford, Conn.-based sub sandwich chain, is now fortifying nearly all of its bread with vitamin D and calcium at its 24,000+ U.S. locations.

The nutrients are being added to all breads except English muffins and flatbread.

With the infusion of these nutrients, a six-inch sub sandwich now contains 30 percent of the U.S. recommended daily amount of calcium and 20 percent of the recommended daily intake of vitamin D—about the same as with a glass of milk, according the chain.

The added nutrients are all part of Subway’s “Eat Fresh” campaign to provide its customers with healthier options, the chain says. Subway claims that each sandwich made to its standard formula already provides iron, vitamin A, and two full servings of vegetables.

For several years now, Subway has positioned its sandwich shops as a better-for-you option compared to other fast food competitors. The chain currently has six “Fresh Fit” subs that it touts as low in fat and cholesterol, with fewer than 400 calories.

The chain also continues to promote its value premise, offering many of its sandwiches as “$5 foot longs.” (I know, you’ve probably got that jingle in your head now—sorry.)

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