Trend Watch: 3D Comes to the Liquor Store

Trend Watch: 3D Comes to the Liquor Store

Food & Drink

Trend Watch: 3D Comes to the Liquor Store


This week our resident tech geek at The Food Channel has made his annual trip to Las Vegas for the big consumer technology trade show to check out the latest trends in electronic gizmos and gadgets. Undoubtedly he’ll be checking out the latest 3D TVs.

But has he seen the new 3D booze bottles?

Right on the heels of the “exciting” Miller Vortex bottle that sends beer spinning into your mouth comes the new 3D bottle from Kraken Spiced Rum. The liquor is named after the giant mythical squid which was recently featured in the film “Clash of the Titans”—which, coincidentally, was shown in 3D.

On the new rum bottles, the Kraken creature comes lurching at you in 3D. Well, once you don the special glasses that come with it. Until then, it’s a red and blue blur.

The makers of the stuff proclaim the special edition package to be the world’s first 3D liquor bottle.

Myself, I’m not sure after a few shots of this stuff that I’d want to be putting on a pair of 3D glasses. I would probably enter a dimension not of sight nor of sound but of mind. That’s right…the Twilight Zone.

Ask your doctor if Kraken is right for you.

The special edition of Kraken Spiced Rum is available for purchase online and in select stores.

For more insights and innovations check out CultureWaves®, the place to go for the latest observations in the World Thought Bank – events, ideas, trends and more. Add your own thoughts about anything in life – entertainment, design, technology, well-being and, yes, food. And, take a look at a few of our other Hot & Cool Trends.


20 Sep 22

If you haven’t had pumpkin soup, you are missing a delightful dining experience. This savory soup is ideal for one of those first (…)

28 Aug 22

Ken Oringer and Jamie Bissonette of Little Donkey in Cambridge, Massachusetts, add miso to their addictive banana bread to give it a (…)

More TFC