Bourbon sales are booming and some distilleries are getting downright cocky about it.
The makers of Wild Turkey have produced a TV commercial that’s a bit too edgy for most TV outlets. It’s available for viewing online, though, and it’s pretty funny.
The ad features a lovely young woman seated at the bar being admired by a couple of dudes who are debating whether or not she’d welcome the one guy’s advances. Seemingly she answers “no” with a flip of her middle finger.
But apparently that’s not what she’s signaling. She’s merely ordered the guy a Wild Turkey (the bird…get it?).
We wonder how bartenders feel about this new pitch. Will they be getting flipped off on a regular basis now?
The ad reflects the new hipness of bourbon in general going on right now–not just in the U.S., but around the globe. Small batch premium and super premium bourbons, especially, are super trendy among the twenty- and thirty-something crowd. So much so that Kentucky distilleries, where 95 percent of the world’s bourbon is produced, are scrambling to keep up. Expansion efforts are underway with an estimated $150 million spend on new construction.
Ordering a drink with a flip of the bird seems to fit right in with this attitude and trend.
Check out the commercial.
For more insights and innovations check out CultureWaves®, the place to go for the latest observations in the World Thought Bank – events, ideas, trends and more. Add your own thoughts about anything in life – entertainment, design, technology, well-being and, yes, food trends. And, take a look at a few of our other Hot & Cool Food Trends.