What one event in American culture could possibly sell this many chicken wings? You guessed it–the Super Bowl. Wingstop reports a 12 percent increase over 2011 in the number of wings they sold in a single day. The 2012 number, more than 5.6 million wings, is now the new company record to beat.
Wings are obviously still flying high, because this was the 12th straight year Wingstop set a sales record on the day of the Super Bowl.
“If you were to place 5.6 million wings end-to-end it would stretch over 300 miles – that’s how many wings we sold on Super Sunday,” said Wingstop CEO Jim Flynn.
This year guests also took advantage of the Wingstop online ordering system and phone app, some placing orders up to a full week in advance of their Super Bowl parties.
“It’s a huge testament to the Wingstop team that we were able to move 5.6 million wings out our doors in one day,” added Flynn.
The Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and the newest offering, Louisiana Rub.