People seem to spend a lot of time worrying about whether their beer is cold enough. Coors Light bottles and cans have a special designation on the label that lets consumers know whether the beer is “cold” or “super cold.” Then there’s the Australian Beer, Skinny Blonde, that has a unique way of helping you monitor the temperature of your beer. When the brew rises to a 57°F, the illustrated lady on the label loses her top (and we don’t mean she get ticked off).
Now there’s a new draft beer from Japanese brewer Kirin that keeps the beverage cold with a specially-developed machine that dispenses a topping of frozen beer foam that’s kind of like soft serve ice cream.
To make the topping, regular Ichiban beer is frozen to 23°F while air is continuously blown into it. Once the topping is placed onto regular, unfrozen beer, it acts as an insulating lid and keeps the drink cold for half an hour—plenty of time even if you’re nursing your beer. A side effect of this process: a creamier taste and texture. Yet it doesn’t dilute the beer’s flavor as it melts, the way ice would.
Kirin is currently previewing the Ichiban Shibori Frozen Draft in Tokyo, but plans to launch the drink nationwide next month. Unfortunately, no word yet from the company on whether it will make its way to the USA anytime soon—even though this 30-second TV spot uses “New York, New York” as its soundtrack. You can watch it below.
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